October 3, 2020

What is there in a Domain Name?

Planning to start your digital journey? Confused about whether to go ahead with a website or blogging.

But how do I start my website or blogging site? What do I need to have to embark on my digital journey?

Well, you guessed it right. A domain name is the first step toward your digital journey.

So what is a Domain Name, and why is it so important?

I am going to unlock all your confusion and keep it simple for you.

I will help you understand what a domain name is and how domain works.

The end objective is to help you understand and identify the right domain name for your digital journey.

What is a Domain Name?

A domain name is your website’s address that people type in the browser URL bar to visit your website.

Let me simplify it for you, a website is your home, and the domain name is the address where your home is located.

The world of Internet has so many computers connected, and each one of them can communicate with other computers through a global network of cables.

For identification of each computer, an IP address is assigned, which is a series of numbers. Typically an IP address resembles this:

Now imagine for every site you plan to visit, you need to remember these numerical IP addresses. Then the world of browsing would not have been so easy and would have been very cumbersome.

So how did we solve this problem? We introduced the Domain name.

If you were to visit a website, you need not remember the long string of numbers (IP addresses); instead, type the Domain name in your browser address bar. (Example – justmarketingideas.com)

How does Domain Name work?

On entering the domain name in your web browser address bar, it sends a request to a global network of servers that form the Domain Name System (DNS).

Next, the servers look for the name servers associated with the domain and forward the request to those nameservers.

If your website is hosted on Hostinger, then its name server information will be as below:


Nameserver is a computer, also known as a web server managed by your web hosting company.

The hosting company will forward the request to the computer where the website is hosted.

It will fetch the web page and associated information related to the website or the domain name submitted.as below:

Finally, it then sends this data back to the browser.

Different types of Domain Names

Domain names exist in multiple extensions. The most common and popular extension is .com.

The other options available are .org, .net, .io and more.

However, it is recommended to go ahead for .com extension as the first choice as it is most commonly referred and easy to remember.

Let us take a deep dive into the different types of domain names available.

Top Level Domain – TLD

Top level domain or TLD is generic domain extensions that are at the highest level in the Internet’s DNS structure.

The most popular TLD are .com, .org and .net.

The lesser-known TLDs which i do not recommend are .club, .info, .agency amd many more.

Country Code Top Level Domain – ccTLD

Two-letter domains established for geographical locations are country-specific domain names which end with country code extension like .in for India, .au for Austrailia and .uk for the United Kingdom.

These extensions are used by websites that aim to target audiences in a specific country.

Sponsored Top Level Domain – sTLD

These are domain names that are associated with a specific community or a sponsor.

For example, .gov indicates the website is associated with India’s Government, similiarly .edu associated with education or universities. 

Who manages the Domain Name System?

Internet Corporation for Assigned Names and Numbers (ICANN) manages the domain names system.

A non-profit organization that creates and implements the policies for domain names.

Domain Name Registrars company need to have permission from ICANN for selling domain names.

When you purchase a domain name from the Domain Name Registrar, they are allowed to make changes to the domain names registry on your behalf.

Domain name registrars’ role is limited to selling domain names, managing its records, and enabling transfer to other registrars.

But you, as the owner of the Domain name, are responsible for renewal.

Thumb rule for selecting a Domain name for your website?

Some quick tips to help you select a domain name for your digital journey

  1. Keep it short and easy to remember
  2. Use keywords targetting your niche
  3. Avoid numbers and hyphens
  4. Make it easy to pronounce and spell

How to buy a Domain Name?

You can choose to buy a domain name from any of the Domain name registrars.

The most popular ones are

  1. BlueHost
  2. NameCheap
  3. GoDaddy

I hope this article helped you understand what is a domain name and how does it work.

Have questions, please leave a comment.

You can even reach out to me at contact@justmarketingideas.com

Bonus articles to read

  1. Hire Digital Marketing Consultant
  2. Personal Branding
  3. Dream Home Era
  4. Cloud Kitchen for Women Entrepreneurs

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